Monday, 31 May 2010

Sprayed bottles

As the first painted bottles were so loved, there will be more made. Employing Aron's painting skills the bottles are made to look more colourful and original. ALthough the silver bottles aimed to highlight the fact that the bottles were made of steel, this design allows for the bottles to become bright and interesting.
Again, it seems clear that this project becomes strongest through collaboration. The idea is that the customer can order what colour they want and Aron will charge accordingly.

Blue and green.


Green side.


Blue side.

Wednesday, 26 May 2010

Tetris heads collaboration

A mini collaborative project with Aron Klein-Barge, a talented interdisciplinary painter. (
Painting the stainless steel bottles gives them a new look. Similar to competitors such as Sigg and Klean Kanteen, Change the way you drink now also has customised designs.

Deciphering design diagrams

Sunday, 23 May 2010

In action.

New bottle tags

The previous bottle collars were great but didn't sit on the bottles very well. Here is the new and improved version. The only problem with these is that they all had to be cut by hand.


The Solution

Proposal for ecocide to be a 5th international Crime Against Peace

The International Criminal Court was formed in 2002 to prosecute individuals for breaches of 4 Crimes Against Peace. They are: Genocide, Crimes Against Humanity, War Crimes and Crimes of Aggression. A 5th crime against peace is proposed:

Ecocide is the extensive destruction, damage to or loss of ecosystem(s) of a given territory, whether by human agency or by other causes, to such an extent that peaceful enjoyment by the inhabitants of that territory has been severely diminished.

  • ecocide can be the outcome of external factors, such as flooding or an earthquake.
  • ecocide can also be the result of human intervention, such as mining, logging or pollution dumping.
  • ecocide can be trans-boundary, and multi-jurisdictional. Chemicals released in one country can affect the ecosystems of a territory in another country
  • extraction results in resource depletion.
  • resource depletion can result in conflict, and ultimately war

The crime of ecocide

ecocide arises out of human intervention. Heavy extraction, toxic dumping, release of pollutants can all result in ecocide.

ecocide will stop damaging and destructive activity. Where voluntary corporate governance, market trading and offset mechanisms have have failed, ecocide will create specific legally binding responsibilities.

ecocide is a crime of consequence e.g where an energy company procures its energy by extracting fossil fuel, as opposed to creation from renewable energy, that would result in ecocide.

ecocide is not a crime of intent. The intention is rarely to render damage on a given territory, more often it is an outcome of another primary (economic or war) activity.

ecocide creates a pre-emptive obligation. A duty of reasonable care is put in place, ensuring that individual and collective (corporate, governmental and armies) responsibility is taken by those who have contractual rights over a given territory before damage or destruction of a given territory takes place..

ecocide is preventative. It is a crime focused on preventing harm, rather than focusing on blame. This entails the enforcement of standards of conduct and care.

ecocide protects public interests. by creating a pre-emptive obligation not to damage, destroy or create loss of ecosystems, emphasis shifts from from the protection of individual (and corporate) interests to the protection of public and societal interests.

ecocide is a tool to enforce restorative justice. Instead of paying fines, focus will be on restoration of damage caused by the illegal activity. Imposing extensive restoration provisions ensures the duty of care is not evaded by those who have derogated their responsibilities.

ecocide creates responsibilities at international and national level. Primary responsibility to prevent, investigate and punish the crime of ecocide is first and foremost with the home country. Where a crime of ecocide has taken place on a given territory, and the home country is unwilling or unable to take action, then the crime will come under the jurisdiction of the International Criminal Court. By implementing ecocide as a crime at international level, the pressure is immediately created for the crime to be speedily implemented at national level.

ecocide sends a powerful global message to the world, not just to those involved in business or during war, to take responsibility for the well being of all life.

ecocide is a crime against peace.

We the peoples of the United Nations, determined to save succeeding generations from the scourge of war…to promote social progress and better standards of life in greater freedom”.

The Charter of the United Nations, Preamble, 1945

Books on bottles

Having discovered some amazing literature on the issue of bottled water I asked the library to order " Bottled and Sold- The story behind our obsession with bottles water" by Peter Gleick.
It is an extremely interesting read that explores every aspect of bottled water, concisely and democratically comparing it to alternatives. The only shame is that all these books are always based in the states- why does no body care about this in England?- is that another gap in the market?

Described as....

Peter Gleick knows water. A world-renowned scientist and freshwater expert, Gleick is a MacArthur Foundation "genius," and according to the BBC, an environmental visionary. And he drinks from the tap. Why don’t the rest of us?

Bottled and Sold shows how water went from being a free natural resource to one of the most successful commercial products of the last one hundred years—and why we are poorer for it. It’s a big story and water is big business. Every second of every day in the United States, a thousand people buy a plastic bottle of water, and every second of every day a thousand more throw one of those bottles away. That adds up to more than thirty billion bottles a year and tens of billions of dollars of sales.

Are there legitimate reasons to buy all those bottles? With a scientist’s eye and a natural storyteller’s wit, Gleick investigates whether industry claims about the relative safety, convenience, and taste of bottled versus tap hold water. And he exposes the true reasons we’ve turned to the bottle, from fearmongering by business interests and our own vanity to the breakdown of public systems and global inequities.

"Designer" H2O may be laughable, but the debate over commodifying water is deadly serious. It comes down to society’s choices about human rights, the role of government and free markets, the importance of being "green," and fundamental values. Gleick gets to the heart of the bottled water craze, exploring what it means for us to bottle and sell our most basic necessity.


Important to spread the word and look the part. Change the way you drink offers a badge with every bottle you buy. If people (for some bizarre reason) don't want to buy a bottle straight away, they can take a card and look at the website and mull it over.
Business cards.

Change the way you drink badges.

Tap water for everyone.

Much ahead in their pioneering attitude towards tap water in the states , many projects work to promote is use. In a clever campaign UNICEF invited water drinkers to donate a dollar for a glass of tap water that would be invested to offer clean drinking water to families in water deprived areas. An interesting website and a great idea.

Interlinking everything....DESIGN

There is an obvious correlation between all threats facing society. Change within one can influence the state of the other. It is the synergy of the planet, the people and profit, which controls societies. Man can manipulate the planet, profit comes as a result of his actions and people are (mostly) controlled by the rules and regulations surrounding them. It is through design that all this becomes possible. The way man manipulates his surroundings, is also the way problems are provoked. Using this as an indication over the origin of the problems, it also expounds how they may be resolved.

Raising the question of value

When exploring how best to communicate with the audience it is important to understand what is valued. Living in a diverse world where everyone is different yet also very much the same, the words of Arthur Schopenhauer spring to mind
" Despite the same environment we all live in different worlds".
This however leads us to question how those different worlds are formed. Are we all really that different when surrounded by the same? Are there certain things that bond us? What are they?- Where can they be found?
Intervening in the space of others is obviously a feasible means to manipulate and influence those worlds. It remains a mere competition between "idea presenters" to become the best. In order to compete with them must you play by the same rule book?- it's important to remember that just because they are more successful then you, spite and jealously must not become an obstacle that prevents you from seeing the good in what they do, their successful means of manipulation. As ultimately, they are still succeeding in manipulating, which remains your desired goal.
Presenting, by its nature allows people to form their own judgement, you may have a desired effect intention, however people still make their own decision as to whether they are in accordance with your message/product or not. Dictating on the other hand suppresses personal judgement thus can become counter productive as people become aware that they are being forced into something. As a result they often thus have the greater will to rebel or oppose. Either this or they go along with the dictatorship mesmerised by the message, comfortable in a controlled environ.
When presenting a product, ethics and morality come into play. What to leave to the viewers imagination and what to dictate.
Artist Haim Steinbach explored this through presenting common products in clear concise ways- raising the question how art is valued. He highlights the way in which aesthetic choices are made in everyday life influencing the way we consume.

Wednesday, 19 May 2010

Taking on Morrisons

Whilst it remains important to create awareness the bottle collars are a great way to intervene directly with the plastic water bottle consumer. Placing something on top of their product may make them think, and change the way they drink

Saturday, 15 May 2010

Pop up store at Unity day

Me and my store.

The opportunity arouse to promote change the way you drink at Unity day fundraiser. A wonderful event with wonderful people it was a great place to sell bottles and rect the pop up store. I bought posters with me, free badges, business cards and of course bottles. Having sold 4 bottles and promoted loads the only thing that was bad was the photos that came out of it.

Ful view of store with posters background.

Front view of store.
HAppy Drinker ALice.
HAppy Drinker Olivia

HAppy Drinker Emma.

Eco posters

These posters employ simplicity to create awareness. Printed on Eco brown paper and using minimal ink through presenting facts and posing simple questions they aim to make the viewer think and reflect upon their own actions.