Monday, 31 May 2010
As the first painted bottles were so loved, there will be more made. Employing Aron's painting skills the bottles are made to look more colourful and original. ALthough the silver bottles aimed to highlight the fact that the bottles were made of steel, this design allows for the bottles to become bright and interesting.
Again, it seems clear that this project becomes strongest through collaboration. The idea is that the customer can order what colour they want and Aron will charge accordingly.
Blue and green.
Wednesday, 26 May 2010
A mini collaborative project with Aron Klein-Barge, a talented interdisciplinary painter. (www.aronklein.co.uk)
Painting the stainless steel bottles gives them a new look. Similar to competitors such as Sigg and Klean Kanteen, Change the way you drink now also has customised designs.
Sunday, 23 May 2010
Having discovered some amazing literature on the issue of bottled water I asked the library to order " Bottled and Sold- The story behind our obsession with bottles water" by Peter Gleick.
It is an extremely interesting read that explores every aspect of bottled water, concisely and democratically comparing it to alternatives. The only shame is that all these books are always based in the states- why does no body care about this in England?- is that another gap in the market?
Important to spread the word and look the part. Change the way you drink offers a badge with every bottle you buy. If people (for some bizarre reason) don't want to buy a bottle straight away, they can take a card and look at the website and mull it over.
Change the way you drink badges.
Much ahead in their pioneering attitude towards tap water in the states , many projects work to promote is use. In a clever campaign UNICEF invited water drinkers to donate a dollar for a glass of tap water that would be invested to offer clean drinking water to families in water deprived areas. An interesting website and a great idea.
There is an obvious correlation between all threats facing society. Change within one can influence the state of the other. It is the synergy of the planet, the people and profit, which controls societies. Man can manipulate the planet, profit comes as a result of his actions and people are (mostly) controlled by the rules and regulations surrounding them. It is through design that all this becomes possible. The way man manipulates his surroundings, is also the way problems are provoked. Using this as an indication over the origin of the problems, it also expounds how they may be resolved.
When exploring how best to communicate with the audience it is important to understand what is valued. Living in a diverse world where everyone is different yet also very much the same, the words of Arthur Schopenhauer spring to mind
" Despite the same environment we all live in different worlds".
This however leads us to question how those different worlds are formed. Are we all really that different when surrounded by the same? Are there certain things that bond us? What are they?- Where can they be found?
Intervening in the space of others is obviously a feasible means to manipulate and influence those worlds. It remains a mere competition between "idea presenters" to become the best. In order to compete with them must you play by the same rule book?- it's important to remember that just because they are more successful then you, spite and jealously must not become an obstacle that prevents you from seeing the good in what they do, their successful means of manipulation. As ultimately, they are still succeeding in manipulating, which remains your desired goal.
Presenting, by its nature allows people to form their own judgement, you may have a desired effect intention, however people still make their own decision as to whether they are in accordance with your message/product or not. Dictating on the other hand suppresses personal judgement thus can become counter productive as people become aware that they are being forced into something. As a result they often thus have the greater will to rebel or oppose. Either this or they go along with the dictatorship mesmerised by the message, comfortable in a controlled environ.
When presenting a product, ethics and morality come into play. What to leave to the viewers imagination and what to dictate.
Artist Haim Steinbach explored this through presenting common products in clear concise ways- raising the question how art is valued. He highlights the way in which aesthetic choices are made in everyday life influencing the way we consume.
Wednesday, 19 May 2010
Saturday, 15 May 2010
Me and my store.
The opportunity arouse to promote change the way you drink at Unity day fundraiser. A wonderful event with wonderful people it was a great place to sell bottles and rect the pop up store. I bought posters with me, free badges, business cards and of course bottles. Having sold 4 bottles and promoted loads the only thing that was bad was the photos that came out of it.
Ful view of store with posters background.
Front view of store.
HAppy Drinker ALice.
HAppy Drinker Olivia
HAppy Drinker Emma.